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Lady Gaga shot by Terry Richardson.
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Supreme was founded in 1994 in downtown
Manhattan on Lafayette Street by a group of skater enthusiasts who wanted to
work with what they loved. In the last 18 years Supreme has become a center
point for the skater generation and a vibrant and rebellious little home for
the skate culture the world over. Supreme started with a handful of New
Yorkers, who proudly took up the titles of skaters and artists, who wanted to
infuse the skaters, hip-hop and punk generation with clothes and accessories
that embodied the skater movement and all it stood for.
Since that time Supreme has exploded onto
the skater scene and taken the lead in the skate culture, expanding their
locations from the small founding store to 15 locations worldwide. From the punk
generation in London, to the hip-hop scene in LA and the new-punk genre in
Tokyo; Supreme has defined the skater, hip-hop and punk generation. Supreme has
given its competitors such as Stussy, Obey and Carhart a run for their money.
Supreme’s stylish street wear clothing has given the skate culture a
springboard for individualism and creativity, creating a progressive platform
for skaters, b-boys, punks and more to show their spirit and their uniqueness
to the world.
Since its inception Supreme has lead the
skate culture to higher levels by offering clothes and accessories to fit the
needs of its customers. Supreme has shown its staying power in a fumbling
economy and promises to continue to define the skater generation for years into
the future.
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Tyler the Creator - Reppin' Supreme
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